Apo & Ano

Corporate Design
Giving things the value they deserve
Today we use many objects in a matter of course without being aware of the story they tell.
With the products of Apo & Ano an universe of stories is opened, both personal and historical. We teach old knowledge and stories, give selected everyday objects a stage for their history.
When choosing the products we only take ones with an additional value of sustainability.
Details
This project contains many studies about benchmarks, personas, customer journeys and other marketing techniques as well as the complete concept and design process of the corporate design.

The result is the fictive brand Apo & Ano along with a variety of products, a website, several posters and a magazine. With this base the brand could easily be expanded like adding more fitting products for example.

Apo & Ano was created with my fellow student Hannah Gußner during the 3rd semester.
Software used: Adobe Ps, Ai, Id, Webflow

Lifestyle

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Products

Stories to tell

The products of Apo & Ano are made to tell stories. They are more than just things, they are their material, symbol, history, usage, meaning and as individual as their owner. Apo & Ano's products open doors to memories.

Packed with thoughts

The typography is inspired by a lexicon entry. The text on the outer side of the banderole tells a personal story of how the product was used and the inner side provides information about the origin, material, idea behind it and more.

At the moment there is soap, shoe polish and wool pads available. Planned are also spices for a Sunday roast and a jute.

Marketing

To promote Apo & Ano a website, a magazine and several posters were made.

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